JRG is a Vancouver-based group of bars and restaurants. The posters created are part of a process of rebranding and an evolution of the marketing strategy towards something more lively, inciting and vibrant.
A bright color scheme and a typography set has been created and applied on the different communication material across all types of events, then we’ve created a template and graphic guidelines for each type of events. The different designs have been adapted for both web and print.
