The city of Orly, in the context of urban renewal, is planning numerous projects to renovate the neighborhoods and offer a better living environment to the residents. The city’s ambition is to promote a thoughtful dynamic to connect the neighborhoods and rethink the ergonomics of the city. This project required designing a corporate identity and style guide, including a set of communication collateral. The design, inspired by the Tangram, reflects the construction and in-depth reflection on the complementarity and balance that neighborhoods need today. The work on the graphic territory underlines the coherence in the globality of this project, in order to carry the dynamic on the scale of the city as well as the districts. The branding was followed by the design of the house of projects.
Created within the agency Résonance Publique.
