Perspectives coaching is a collective of 5 professionals who have joined forces to meet the current challenges of the humanitarian sector. Their aim is to promote well-being at work in International Solidarity organizations, in order to support them in achieving their mission. I helped this collective create their logo and branding.
My challenge was to find a way to communicate the values of this collective (empowerment, fulfillment, accomplishment); show their warm and human approach while conveying the idea of progression and resilience. I worked with a range of colors evoking a balanced, positive and enthusiastic approach.
The graphic shape using the P of Perspectives represents the 5 members of the collective working hand in hand, while the dotted lines evoke the idea of growing and blossoming. Finally, the line symbolizes the horizon, a nod to the collective’s name, to illustrate going further together.
ClientPerspectives coachingServiceLogo design and branding
