GrandLyon Habitat is a social housing landlord, active in the Lyon metropolitan area, involved in rehabilitation and urban renewal operations. The goal was to highlight its environmental and human commitments. I worked on the renewal of its corporate brand book. This job consisted in creating a visual landscape based on the logo, setting up principles and deploying this visual identity on new communication material, while keeping consistency with the communication already in place. The choices of colors and shapes aim to show the sensitive support of this actor towards the inhabitants, while taking into account the current stakes and the challenges of the city of today. Created within the agency Résonance Publique.
