Design of SPEC’s new branding.
SPEC (Society Promoting Environmental Conservation) is an organization that provides the local community with practical solutions for urban sustainability, through education, research and workshops. Their areas of work include energy, food, transport and waste.
Founded in 1969 in Vancouver, this organization needed to update its branding, in order to have more of a contemporary and active image and to express more clearly its action: reconnecting the city with nature, in a sustainable environmental dynamic. We opted for an approachable, inspirational, natural and honest image.
