REER is the Eco-Responsible Events Network in the culture, sports, and business events sectors, supported by several major players in the region, united by the desire to build an eco-responsible future in Auvergne-Rhône-Alpes. A dynamic branding with vibrant colors anchors this network in a movement committed to current and future issues. Impactful, generous, and accessible typography reflects today’s events. The ambition of this charter is to showcase a lively, energetic network committed to meaningful events. The project was carried out in several stages: 1. Defining the needs, positioning, and values to be conveyed 2. Creating several options including logos, colors, and typographies, allowing us to project ourselves into a design landscape. 3. Choosing and adjusting an option, then applying it to communication materials: website, brochure, PowerPoint presentation, etc.
