Brand design for Léman IT, an IT service company specialized in cloud migration, based in Geneva. Logo, business cards, brand guidelines and greeting card design.
I started by studying their field of activity, in order to have a thorough understanding of their services, their customers and the quality of their support. Then I worked on knowing and understanding their values and the messages to communicate. Using moodboards, I defined several axes to guide the design of their logo: the digital aspect, the connectivity, the idea of transition.
