WERSO is a consulting firm that helps professionals in the construction and real estate industries improve the environmental, energy, and carbon performance for more sustainable projects.
I worked with WERSO to develop its brand identity, creating its logo, visual identity guidelines, and website. We began by defining the company’s positioning, values, target audience, and key messages. I then developed several concepts for the logo and visual identity. Then, I implemented the branding across all necessary platforms: website, document templates, etc.
The color palette evokes the use of natural materials in construction. The nod to the environment and adaptability is conveyed subtly through the leaf shape and the rounded edges in the typography.
