Services
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How can I help you?

Branding
Logo design
Business cards
Identity system
Brand guideline
…

Poster, flyer, brochure
Invitation
Editorial
Packaging
…

Web design
Webdesign
UX design
Newsletter
Social Media
…
Methodology
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How would we work together?

STEP 1
Getting to know you
• Understanding your field of work
• Getting to know your customers
• Finding out the specificity of your offer
• Defining your needs and expectations
The goal: find out what makes you unique and how to communicate it.

STEP 2
Creating your visual identity
• Finding the graphic language, tone and image that suits you and distinguishes you from others,
• Paying particular attention to details, typography, colour and iconography.
The goal: to develop your own image and highlight your uniqueness.

STEP 3
Design your communication material
• creating multiple graphic proposals,
• choosing one and adjusting it until it meets our expectations,
• finalizing, preparing and delivering your communication materials.
The goal: to offer you smart design solutions whose form enhances the substance.

STEP 4
Following up
• Reflecting together on your future needs to accompany you throughout your development,
• Establishing a smooth collaboration and a mutual trust.
Working together over the long term allows us to better understand each other’s expectations and ways of collaborating, in order to gain efficiency and relevance.
Approach
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Listening, showing empathy and understanding are essential in my opinion to build a quality working relationship. My work method mixes thinking, needs analysis and graphic design, in order to design striking, qualitative and original communication materials.
I make a point listening to your needs, your concerns and your satisfaction. Establishing a genuine and honest relationship is very important to me.
Team work
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An order to meet your needs, whatever their scope, I collaborate with various experts whose skills complement mine: illustrators, developers, copywriters, photographers…
Contact
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hello@paulinemorand.com
+336 71 41 67 39
19 rue Père Chevrier, Lyon, France
